01 — Free tools & guides

Free Tools & Guides

Practical resources to help you understand and act on AI marketing — no fluff, no sales pitch. Some are open to read right here; others ask for your email before you download.

02 — The library

Checklist

Free
Is Your Tourism Business Showing Up When Visitors Ask AI?

Seven checks that take about 15 minutes. Find out if ChatGPT, Claude, and Google AI can find and recommend your business — and exactly what to do if they can't.

View checklist
TourismAI VisibilityMarketingAI Search

Checklist

Free
Local SMB AI Marketing Checklist

For local small businesses wanting to be found and recommended by AI. A step-by-step checklist covering your digital presence, listings, reviews, and content — so AI can find you and trust what it finds.

View checklist
Local BusinessAI VisibilityMarketingAI SearchSMB

Template

Email Required
AI Usage Policy Template

A ready-to-customise AI usage policy for small and professional services businesses. Covers acceptable use, data handling, disclosure, and staff responsibilities — written in plain English, not legalese.

AI PolicyGovernanceProfessional ServicesOperationsSMB

03 — Contact

Want something more hands-on?

These resources are a starting point. If you want expert eyes on your specific situation, book a 20-minute discovery call.

the WorkShed